YA) wishes to study this complex phenomenon from different viewpoints of e-pharmacy. The University Pharmacy (Yliopistion Apteekki, or Medicines purchase, both the number of online pharmacies and the services have improvedĭramatically during the past five years. In addition,Į-commerce has become embedded in the modern shopping behaviour for online Choice-based Conjoint Analysis helps Vu collect and analyse the responses from thousands of consumers, studying their price sensitivity when it comes to OTC medicines and evaluating their attitude towards medicine counselling service against waiting time.Įnhancement of e-pharmacy and allowance of discounts of OTC medicines are suggestedĪs possible measures to increase competition in the Finnish pharmacy sector. As Finland is looking to deregulate its pharmaceutical sector, the industry will welcome an influx of retailers and heightened price competition. For her graduation thesis, she worked with a research team from a major local university's pharmacy to conduct a preliminary study into Finnish customers' preferences for OTC pain medicines from online pharmacies.
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